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Diversity and inclusion are important topics for students to consider as part of their educational experience. Not only are these subjects important as part of a general education, but also a variety of institutions place value on these...
Building upon our past “From the Editor” articles that focused on cases in the classroom (Peters, Cellucci, and Ford, 2015; Cellucci, Peters, and Woodruff, 2015), the purpose of this article is to describe the results from the pilot study and...
Thus, for this issue, our “From the Editors” article focuses on points made during the workshops. First, we will introduce who we are as the workshop presenters and describe the workshop atmosphere; second, we will summarize the content and...
In September of 2016, Heather Bresch, the Chief Executive Officer of Mylan, was called to testify before the House Oversight and Government Reform Committee, part of the U. S. Congress. The committee planned to ask Bresch questions about the $...
In Vol. 33 (1), we focused the discussion on cases in the classroom, and we asserted that cases offer value for student learning (Peters, Cellucci, and Ford, 2015). For this issue, we focus on how professors use cases in the classroom....
Based on our own experiences in the classroom, at Society for Case Research meetings, and our working with this journal, we put forth that some of us really began to learn what a case was by attending the Society for Case Research (SCR)...
As writers who have made numerous attempts to create cases (some more successful than others) we are often asked, "how do you find a topic?" or "what topics make good cases?" These questions are not easily answered, and there is no "one size...
Marketing education in Jesuit business schools, as in most other business schools, is mainly oriented towards traditional for-profit business enterprises. Over the last decade interest has grown in the field of social entrepreneurship and in...
The Society for Case Research held a preconference workshop to help authors improve their case research skills. It was held the day prior to the 2013 summer workshop and was informally called” the Case Writer’s Boot Camp” as it focused on the...
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the need for executives to manage its implementation....