Two homeschooled Florida teenagers meet in a homeschool group arranged by their moms, start community college at 14 years of age and discover a shared passion for social entrepreneurship. The result of that passion was the global jewelry and accessories start-up called Trades of Hope, founded in 2010. The company utilizes the direct selling distribution channel to create a supply chain of fair trade artisans in developing countries and a U.S. salesforce of more than 7,000 compassionate entrepreneurs who build businesses of their own. This case reveals the journey from passion to profit is not unique from other successful entrepreneurs on Main Street or in Silicon Valley. The common framework is the effectuation mindset and the process by which they innovate. This case study introduces students of entrepreneurship, marketing, social enterprise, or organizational development to the effectuation methodology, also known as the entrepreneurial mindset, using social entrepreneurship in the context of ethical direct selling and the movement to go beyond social responsibility to social value creation.
Occupy SLU: The Case of the Clock Tower Accords is a narrative of the events related to the October 2014 occupation of the Saint Louis University (SLU) campus by protestors associated with the Black Lives Matter movement. The narrative begins with the August 2014 killing of Michael Brown in Ferguson, MO, and proceeds with a description of the confluence of events and circumstances that led to the campus occupation. It then focuses on the heart of the case: the dramatic, week-long occupation and the agreement that ended the occupation, known as the Clock Tower Accords.
The story of Occupy SLU is complex, multi-faceted, and fi lled with many characters. We have found this case helpful in teaching to accomplish the learning objectives listed below; because the case is so rich, it may be useful for many other purposes.
The case offers numerous instances of dilemma-laden decision-nodes. A key feature of the case is that it provides an opportunity for readers to ask fundamental moral and social questions: Who are we? What kind of institution is this? What traits do we want to embody, as individuals and as a community? A second key feature of the case is that it provides an opportunity for readers to compare and contrast command-and-control versus cooperative approaches to leadership as well as technological versus entrepreneurial approaches to problem-solving.