The ThinkFoodGroup mission is to change the world through the power of food. Beefsteak is uniquely positioned to make good on that mission in Food Deserts--communities struggling to afford or even find healthy food options. This is because Beefsteak mainly serves healthful vegetables, and its base-level price point is competitive in the fast-casual space. The Beefsteak team would like to capitalize on a corporate social responsibility (CSR) campaign to improve nutrition for people in the local community. Could Beefsteak help an underserved community, where some of their own staff may live, to make healthier food decisions?
Positioning the firm’s mission and vision to appeal to the culture and values of the millennial generation
Eduardo Sanabia, ThinkFoodGroup’s Chief People Officer, notes that millennials differ from older generations in the way they care about a business’s purpose and mission, and what impact they have on the world. The TFG mission is to change the world through the power of food. That means something different to each individual in the company. How can Eduardo utilize the TFG mission and strong culture to attract customers and, perhaps most importantly, retain employees to evangelize that mission and develop into the future leaders of the organization? How can TFG get millennials engaged to actively help contribute to the mission?
ESports athletes often begin their careers before they are legally adults. Due in part to loss of rapid reaction time with age, these careers then only span between 2-7 years, leaving athletes with much of their lives ahead of them. With the industry struggling to catch up to its own growth and form governing bodies, Steve Arhancet intends to influence the course the industry takes with its players. He also wants to position Team Liquid as the ethical standard for human capital management. Steve wonders about the extent of his ethical responsibility for his players’ futures, and how to best prepare them.
How can Steve better understand the needs of his players? How can he best support their future career choices, when they themselves do not know what they are?