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November 14, 2019
Influencer Marketing can take on many different forms from sponsored posts, hosting giving aways, or appearing at brand events. What influencer marketing looks like depends on the ask and on the client. Today, we are joined by Assistant Professor of...
November 14, 2019
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns, but...
Brandt Conner, Ohio University , Craig Davis, Ohio University, Nakato Hirakubo, Brooklyn College, Victoria LaPoe, Ohio University, Cara Peters, Winthrop University
August 28, 2019
Abstract Mars Inc., the parent company that owned and marketed Snickers chocolate candy launched an advertising campaign featuring the celebrity Mr. T. The campaign slogan, “Get Some Nuts,” was created by Abbot Mead Vickers...
Director Executive Leadership (EdD Program) - LeMoyne College
August 22, 2019
The Capstone Guidebook is offered as a potential resource to graduate school college faculty and students as a coherent framework to stimulate student success. The Guidebook offers potential frameworks for capstone projects; concept research, case...
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Gerard Costa, Mar Vila
January 1, 2014
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the need for executives to manage its implementation. This...
Carl Obermiller, Mathew S. Isaac
January 1, 2018
A consistent finding in sustainability research is that women are eco-friendlier than men, a gap usually ascribed to differences in socialization. Our research explored a corollary process—the cognitive association of environmentalism with...
March 12, 2019
Two homeschooled Florida teenagers meet in a homeschool group arranged by their moms, start community college at 14 years of age and discover a shared passion for social entrepreneurship. The result of that passion was the global jewelry and...
January 1, 2019
In principle, a business ought to thrive when its leaders make good plans (plans that provide for compensation greater than the risk implied in those plans), and its people bring those plans to fruition. However, in practice, dynamic causeand-effect...
Nikolaus T. Butz, Rachel D. Craig, Todd Decker
December 31, 2018
Hearing loss is a public health concern. Recent national legislation has been passed to introduce a future technological disruptor: over-the-counter (OTC) hearing aids. When OTC hearing aids become available, there will be numerous benefits and...
Tracy Couto, Jim Joseph
June 1, 2018
The Global Jesuit Case Series (GJCS) was formally launched in 2015 with the singular goal of establishing a series of real-world business cases, written by executives, educators and entrepreneurs whose work would place people and planet on equal...