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Showing 1 - 4 of 4
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A humanistic business management approach to thinking about the economy. Capitalists vs. Consumers 11 min video discussion on whether it's supply and demand, or demand and supply - from a humanistic management perspective.
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Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns,...
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