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Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns,...
Features Professor April Lane, Kevin Willer of Chicago Ventures, and John Wilson of Winestyr discussing entrepreneurship. We’ve all read the stories, listened to the podcasts, and seen the movies, but do you really know what it is like to be an...
In his latest book, The Importance of Being Funny; why we need more jokes in our lives, Al Gini writes, “My steadfast belief is that humor is an attempt to deal with the palpable absurdity of life.” Listen as we explore the many functions humor...
Around the world a new age of quality is unfolding. Historic global changes in recent years have placed each nation in fierce economic competition with other nations. Currency value, economic worth, export-import, business competency and...
El texto recoge una introducción al concepto de crowdfunding, ventajas e inconvenientes y como usarlo para la financiación de proyectos.
El documento recoge ejemplos de objetivos que cumplen las caracteristicas de ser SMART (specific, measurables, attainable, relevant and timely)