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Dean Rolland wanted to mark his tenure with a significant leadership, transforming his university to a waste to energy hub for the surrounding cities and contribute to the sustainability practices of his campus. To minimize the carbon print by...
Working in a patriarchal society where girls are considered lower in status and have little or no opportunity to be educated, the Kakenya’s Dream Foundation faces an obstacle to providing education for girls. Dr. Kakenya Ntaiya, Founder and...
This decision-based critical incident describes Jorge’s concern about how to deal with the double bind of customer backlash caused by charging large deposits for propane tanks while facing a severe labor shortage. The double bind of customer...
Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials and market share prospects, hoping to achieve its...
Newlyweds Brian and Rachel Goulet started a small business making and selling pens out of their home. Brian made ballpoint and rollerball pens from kits, and Rachel managed the website. Unfortunately, the company was not making money. Hoping to...
Paul Jessup had just met with the technology group that would be operating in the newly spunoff Synenergy. Since being created, two companies ago to operate as a value-added support in the oil and gas infrastructure services business. As such,...
Hantz Woodlands, LLC, is a startup company, a social enterprise in Detroit, and the world’s largest urban farm. The company is committed to using agriculture as a tool for economic development and blight removal in an urban center. The case...
Tastefully Simple: A New Recipe for Success follows the story of a woman-owned, direct selling organization along its upward trajectory of growth, followed by an 11-year period of declining revenues, and transition to a strong recovery....
Amy Hill had hiked to the top of her 44-acre property with her six-year-old son and was having second thoughts about starting a woman-owned small seasonal business, Creekside Maple Syrup. She had been approved for a $55,000 start-up loan at 5%...
The critical incident considers how innovative business models deployed by new entrants have the potential to serve as agents of disruptive or discontinuous change. This issue is considered through the lens of the higher education textbook...