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This is chapter 1 of a new introductory finance textbook consistent with global sustainability. It rejects the existing finance paradigm that the goal of a for-profit company is only to maximize the value of a company to its "owners", and...
This is a spreadsheet tool to use in a classroom in conjunction with the book - Applied Humanism: How to create more effective and ethical businesses by Jennifer Hancock
This spreadsheet was created by Jennifer Hancock to supplement her book - Applied Humanism: How to create more effective and ethical businesses.
The tool allows individuals or groups to identify shared values and to collaborate on...
This is an excel spreadsheet to help students consider a variety of ethical values and how and if they apply to various business situations.
This tool is supplemental to the book - Applied Humanism: How to Create More Ethical and...
GCSEN 4P Social Entrepreneurship Class/Dorm Poster Set is an essential tool to establish a learning environment in the office, the classroom, the dorm room and at home. Highly valuable business and social entrepreneurship concepts are...
Influencer Marketing can take on many different forms from sponsored posts, hosting giving aways, or appearing at brand events. What influencer marketing looks like depends on the ask and on the client. Today, we are joined by Assistant...
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns,...