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This is the full preview of the Business Case Journal - Volume 9, Issue 1 (Summer 2001). Individual cases with the associated teaching notes can be found by searching the case title.
Marketing Research in the Political Arena...
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This is the full preview of the Business Case Journal - Volume 6 Issue 1 (Summer 1998). Individual cases with the associated teaching notes can be found by searching the case title.
Syratech's South Bronx Acquisition...
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This is the full preview of the Business Case Journal - Volume 5 Issues 1 & 2 (Summer& Winter 1997). Individual cases with the associated teaching notes can be found by searching the case title.
Barrick Gold...
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This is the full preview of the Business Case Journal - Volume 4 Issue 2 (Winter 1996). Individual cases with the associated teaching notes can be found by searching the case title.
KFC: Doing Chicken Right in the U.S. Fast...
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