Profile
Lerzan Aksoy
Associate Dean of Undergraduate Studies and Strategic Initiatives and Professor of Marketing
Fordham University - Gabelli School of Business
441 E. Fordham Road
Bronx, NY 10458
United StatesLerzan Aksoy is associate dean of undergraduate studies and strategic initiatives and professor
of marketing at Fordham University’s Gabelli School of Business. She co-authored or edited five books. Her most recent book, The Wallet Allocation Rule, is a New York Times and USA Today bestseller. Lerzan’s research has received more than a dozen prestigious scientific awards. She is associate editor for the Journal of Service Research, currently serves on the Board of Trustees of Marketing Edge, and is a member of the Academic Council of the AMA. Prior to joining Fordham, she was associate professor at Koc University, Istanbul-Turkey.