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Seth Green, founding director of the Baumhart Center for Social Responsibility, leads a panel discussion with leaders from various fields about today’s impetus for the companies to not only produce a profit but to also “be good” or act in a...
AI has been in mainstream media since 2015 and it's been slowly entrenching itself in society even if we don't see it. It's looking to cover and improve efficiencies wherever cost of labor is high, return on investment low, and really wherever...
Influencer Marketing can take on many different forms from sponsored posts, hosting giving aways, or appearing at brand events. What influencer marketing looks like depends on the ask and on the client. Today, we are joined by Assistant...
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns,...
Features Professor April Lane, Kevin Willer of Chicago Ventures, and John Wilson of Winestyr discussing entrepreneurship. We’ve all read the stories, listened to the podcasts, and seen the movies, but do you really know what it is like to be an...
In his latest book, The Importance of Being Funny; why we need more jokes in our lives, Al Gini writes, “My steadfast belief is that humor is an attempt to deal with the palpable absurdity of life.” Listen as we explore the many functions humor...
Around the world a new age of quality is unfolding. Historic global changes in recent years have placed each nation in fierce economic competition with other nations. Currency value, economic worth, export-import, business competency and...
In the Spring Semester of 2019, USF’s School of Management offered for the first time as part of its MBA curriculum a course in Corporate Social Responsibility (CSR). This elective was also unique in that it was co-taught by a Professor of...
El texto recoge una introducción al concepto de crowdfunding, ventajas e inconvenientes y como usarlo para la financiación de proyectos.
El documento recoge ejemplos de objetivos que cumplen las caracteristicas de ser SMART (specific, measurables, attainable, relevant and timely)