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Showing 21 - 22 of 22
Michael J. Stellern, Jeremy O’Connor, Kelly Phipps
May 1, 2015
In this decision case, students are asked to weigh the options before George Papandreou, newly elected president of Greece. Dealing with a faltering economy and a growing national deficit, Papandreou was confronted in April 2010 with news that...
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Yifu Lu, Craig Davis
May 1, 2014
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market. The Absolut Vodka brand had gained fame throughout the world in the artist, fashion and music community for its creativity...
Student Price:
$4.00 (€3.64)
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