Browse by individual material type and use our filters to help sort the results to suit your requirements.
You Selected:
Material Type:
- (-) Remove Case Study filter Case Study
- (-) Remove Podcast filter Podcast
Target Audience:
- (-) Remove Undergraduate Students filter Undergraduate Students
- (-) Remove Executive Education filter Executive Education
Search
Content Type
Area of Study
- Covid-19 Research (0)
- Research Methods (0)
- Education (0)
- Integrated Marketing Communication (0)
- Law (0)
- Liberal Arts (0)
- Religion (0)
Topic
- Inspirational Paradigm for Jesuit Business Education (0)
Target Audience
Length
Region
Published by
Includes Teaching Notes
Influencer Marketing can take on many different forms from sponsored posts, hosting giving aways, or appearing at brand events. What influencer marketing looks like depends on the ask and on the client. Today, we are joined by Assistant...
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns,...
Features Professor April Lane, Kevin Willer of Chicago Ventures, and John Wilson of Winestyr discussing entrepreneurship. We’ve all read the stories, listened to the podcasts, and seen the movies, but do you really know what it is like to be an...
In his latest book, The Importance of Being Funny; why we need more jokes in our lives, Al Gini writes, “My steadfast belief is that humor is an attempt to deal with the palpable absurdity of life.” Listen as we explore the many functions humor...
This paper is intended to help faculty develop cases that are more than classroom exercises. The authors of this article advance the notion that excellent case studies, including those in accounting and finance, are indeed possible. The...
The Connie Tang & Princess House case touches on topics of crisis management, community, the direct selling business model, the Hispanic market, leadership, childhood and adult influences and mentors, competing priorities (aka work-life...
Enunciado de Caso Practico sobre Evaluacion del Desempeño. El Caso es real, pero por motivos de confidencialidad, se han variado algunos datos y nombres.
“Fair use” is a defense to a claim of copyright infringement codified in 17 U.S.C. § 107. Courts have struggled to create uniform interpretations of the law of fair use, and because of this, claims of fair use being unfair abound. Even though...
Hearing loss is a public health concern. Recent national legislation has been passed to introduce a future technological disruptor: over-the-counter (OTC) hearing aids. When OTC hearing aids become available, there will be numerous benefits and...
This decision-based critical incident describes Bob’s dilemma of what to do about Ralph, an underperforming employee of Lumber Supply Inc., who had just egregiously broken company policy; but who was also his brother-in-law. Ralph had verbally...