×
Error message
An illegal choice has been detected. Please contact the site administrator.Select Your Material Types Below
Browse by individual material type and use our filters to help sort the results to suit your requirements.
You Selected:
Language:
- (-) Remove English filter English
Material Type:
- (-) Remove Video filter Video
- (-) Remove Podcast filter Podcast
Topic:
- (-) Remove Strategy & General Management filter Strategy & General Management
- (-) Remove Ethics & Social Justice filter Ethics & Social Justice
- (-) Remove Marketing & Sales filter Marketing & Sales
Search
Content Type
Area of Study
- Covid-19 Research (0)
- Research Methods (0)
- murder case (0)
- Education (0)
- Integrated Marketing Communication (0)
- Law (0)
- Liberal Arts (0)
- Religion (0)
- Sciences (0)
Topic
- Accounting & Finance (0)
- Entrepreneurship (0)
- Human Resources & Organizational Behavior (0)
- Information Systems (0)
- Inspirational Paradigm for Jesuit Business Education (0)
Target Audience
Region
Language
- Spanish (0)
Published by
Includes Teaching Notes
- No (0)
Showing 1 - 2 of 2
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns,...
Price:
Free
CC BY-NC-ND
O.C. Ferrell, Ph.D. - Auburn University, Linda Ferrell, Ph.D. - Auburn University
July 1, 2017
Video - The Cocoa Exchange: A Case Study on Market Expansion and Sustainability
Written Case - The Cocoa Exchange: A Sweet Spot in the Supply Chain
In May of 2017, Mars, Incorporated, the world’s largest chocolate company,...
Student Price:
Free