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Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty...
What makes a truly great brand? The type that moves you… Gives you goose bumps, makes you laugh, or makes you cry? That makes you feel something? That makes you develop a relationship with that brand?
This class will give you a clear...
El texto recoge una introducción al concepto de crowdfunding, ventajas e inconvenientes y como usarlo para la financiación de proyectos.
El documento recoge ejemplos de objetivos que cumplen las caracteristicas de ser SMART (specific, measurables, attainable, relevant and timely)
Materiales de Seminario de Evaluacion del Desempeño destinado a directivos y mandos intermedios
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