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Includes Teaching Notes
This is the full preview of the Business Case Journal - Volume 9, Issue 1 (Summer 2001). Individual cases with the associated teaching notes can be found by searching the case title.
Marketing Research in the Political Arena...
This is the full preview of the Business Case Journal - Volume 3 Issue 1 (Summer 1995). Individual cases with the associated teaching notes can be found by searching the case title.
Philadelphia Insurance Companies...
This is the full preview of the Business Case Journal - Volume 2 Issue 2 (Fall 1994). Individual cases with the associated teaching notes can be found by searching the case title.
Franklin, Inc.
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