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Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns,...
Features Professor April Lane, Kevin Willer of Chicago Ventures, and John Wilson of Winestyr discussing entrepreneurship. We’ve all read the stories, listened to the podcasts, and seen the movies, but do you really know what it is like to be an...
In his latest book, The Importance of Being Funny; why we need more jokes in our lives, Al Gini writes, “My steadfast belief is that humor is an attempt to deal with the palpable absurdity of life.” Listen as we explore the many functions humor...
This is an instruction on how to get access to virtual desktop and how to create class diagram using Software Ideas mModeler.
The first portion is institution-specific. Jump to 2:30 to view the Software Ideas Modeler instructions....
Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty...
El profesor del Departamento de Métodos Cuantitativos, Alfonso Carlos Martínez Estudillo, explica en este vídeo cómo realizar la derivada de las Funciones Potenciales.
El profesor de la Universidad Loyola Andalucía, Jesús Duarte da varias claves para analizar si el Modelo de Negocio es válido utilizando el método científico.
El profesor de la Universidad Loyola Andalucía, Jesús Duarte explica en este vídeo qué es un Modelo de Negocio.
El profesor Joaquín García-Tapial explica en este vídeo cómo definir un modelo de negocio de una empresa según el modelo "The Minute Canvas".
El profesor Joaquín García-Tapial explica en este vídeo qué es el Modelo de Negocio de una empresa.