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![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
On January 28, 2021, just before dawn on the West Coast of the United States, Vladimir Tenev, the CEO of Robinhood, received a margin call from the U.S. equity clearinghouse requiring the brokerage firm to deposit three billion dollars in order...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
As Josh ate breakfast, he wondered what he was going to do about Ben, his 64-year-old longtime family friend and salesperson suffering from severe arthritis. Josh had to take Ben home a few days prior because an arthritis flare up had left Ben...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Elizabeth Torres glared at the documents from the Phillips, Cantor and Shalek law firm. She had stated in an email to several individuals that I Heart Mac & Cheese was a scam. The Mac and Cheese Franchise Group (MCFG) had now sued her for...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
For Chip Bergh, CEO of Levi Strauss & Company, the fact that Levi’s own e-commerce sites accounted for only 4% of the company’s net revenues in 2018 was unacceptable (Levi Strauss & Co, 2019). Levi’s overall direct-to-consumer (DTC)...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Scott Bailey sat in his office, pondering his dilemma: “We haven’t missed a Saturday evening show in over 94 years, but I don’t see how we can avoid cancelling this week.” It was Thursday, March 12, 2020, and the Grand Ole Opry had suddenly...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
An American company in a verbal war with a sitting American president? Over worker apparel? In August 2020, the Goodyear Tire and Rubber Company faced a social media spat with a polarizing U.S. president who posted the tweet shown above. Viral...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
The Edmonton Eskimos (EE) were a highly popular Canadian Football League (CFL) franchise. As board chair, Janice Agrios faced growing accusations of insensitivity with escalating calls to change the Eskimos’ name. For example, Dr. Norma Dunning...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Boom. YULU President and co-founder Jochem van Rijn was blown away by the backlash to his “Cut The Wire” children’s toy, a toy bomb that had to be defused before it exploded. In fact, criticism of the toy was swift. Canada’s CBC and the New...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
“Whatever we decide, we have to remember that Chuck E. Cheese’s heart and soul is centered around entertainment,” thought Chuck E. Cheese (CEC) CEO David McKillips as he prepared for a Zoom meeting with a group of the company’s executives. “I...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
"We were shocked," said Erica Hanner. "None of us had any idea that this was coming. It hurt a lot, honestly. I was speechless for probably 10 minutes after. I stood there staring at my phone saying, 'This can't be real. Did that just happen...