Tessa Wolf, Head of Merchandising, Creative, and Brand, has been with the Framebridge since day one, and gone are the days of throwing ideas out into the market to see what sticks. Greater complexity has generated more factors to weigh and longer decision processes around development of new ideas. Ideas outside of the immediate scope pose an even greater challenge because while they may present an opportunity, the effort involved to create fit is often not worth the risk.
Should Framebridge consider expanding its product offering to include art prints?
In line with the ethos of the current paradigm of DevOps, ParkMyCloud continuously improves upon the ability to recommend and automate cost-saving practices. However, as automation takes hold across the industry, some DevOps roles may become obsolete. For Chris Parlette, director of cloud solutions, this means he must find a balance between accommodating customer needs under the current paradigm while preparing for the potential that the environment in which PMC is currently built to operate in may fundamentally change—and with it, customer expectations as well.
How can PMC become a more integral part of DevOps processes while at the same time securing their future in cloud services?
Occupy SLU: The Case of the Clock Tower Accords is a narrative of the events related to the October 2014 occupation of the Saint Louis University (SLU) campus by protestors associated with the Black Lives Matter movement. The narrative begins with the August 2014 killing of Michael Brown in Ferguson, MO, and proceeds with a description of the confluence of events and circumstances that led to the campus occupation. It then focuses on the heart of the case: the dramatic, week-long occupation and the agreement that ended the occupation, known as the Clock Tower Accords.
The story of Occupy SLU is complex, multi-faceted, and fi lled with many characters. We have found this case helpful in teaching to accomplish the learning objectives listed below; because the case is so rich, it may be useful for many other purposes.
The case offers numerous instances of dilemma-laden decision-nodes. A key feature of the case is that it provides an opportunity for readers to ask fundamental moral and social questions: Who are we? What kind of institution is this? What traits do we want to embody, as individuals and as a community? A second key feature of the case is that it provides an opportunity for readers to compare and contrast command-and-control versus cooperative approaches to leadership as well as technological versus entrepreneurial approaches to problem-solving.
Video - The Cocoa Exchange: A Case Study on Market Expansion and Sustainability
Written Case - The Cocoa Exchange: A Sweet Spot in the Supply Chain
In May of 2017, Mars, Incorporated, the world’s largest chocolate company, announced the launch of a new stand-alone subsidiary called The Cocoa Exchange. While Mars focuses on mass producing products like Snickers and M&M’S that are available in all distribution channels, The Cocoa Exchange aims to sell exclusive and premium chocolate products directly to consumers through a commission-based sales force under three product lines: Pod & Bean, Dove Signature, and Pure Dark. The Cocoa Exchange’s mission is to create incremental, non-cannibalizing growth for Mars through niche products targeting individual consumers rather than the mass market. The company accomplishes this by creating supply-chain efficiencies, thanks to its parent company, and using the direct selling business model. The company’s “Virtuous Cycle of Stakeholders,” sustainability practices and partnership with CARE, discussed in the case video, are a critical component of the business model’s success.
Large File 1 - 4-Minute Video
Large File 2 - 8-Minute Video