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The lack of practical late-night dining options had been a huge void on the Cliffside campus, a smaller, residential campus of Northern University. Tom Johnson, a business honors student, decided to explore his hunch that this was a vastly...
This descriptive case describes the journey of Skyline Exhibits, a worldwide market leader in the trade show display industry, as it created and launched a dramatic innovation in its industry. The industry was shifting due to competitive...
Cummins Crosspoint Kinetics, a division of Cummins Crosspoint, the Cummins Engine distributor in Indianapolis, Indiana faced a thorny problem. The company had developed the CK3000 hybrid engine which could be installed on either new or existing...
Jim Foster, Jr. (Doc) and his father Jim Foster, Sr. (Coach) opened the Selwyn Pub in June 1990. They converted an old house in the upscale Myers Park neighborhood with the intention of establishing a traditional neighborhood pub with an Irish...
The Next Big Thing?: Training Mask at a Crossroads is a decision point case facing Training Mask, a company that manufactures training masks for athletes for use in conditioning training. The mask simulates high-altitude breathing conditions...
Hyundai Motor Company along with Innocean Worldwide, a marketing and Communications Company, released a video advertisement with the intention of promoting the Tucson iX35 and the automobile’s 100% water emissions. The video depicted a man...
Anders Dahlberg is at a crossroads. As Underwriting Director at WMUK, he must find new ways for the local, NPR affiliate-classical music radio station to remain relevant. The station’s listener base is historically affluent and aging; yet it...
GoldieBlox posted a video to its website that depicted young girls creating an elaborate and entertaining Rube Goldberg device. The only audio in the video is a performance of the Beastie Boys song “Girls” with the original misogynistic lyrics...
This critical incident represents a real situation in which a well-known billionaire television executive, Oprah Winfrey was caught in the middle of a sex scandal at her beloved Leadership Academy. In response she visited the school to ensure...
Urban Outfitters, as part of their vintage line, came under severe criticism for selling a sweatshirt with a Kent State University logo that included red splotches that resembled blood stains. The outrage stemmed from a Vietnam era shooting on...