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Showing 21 - 22 of 22
Paul E. Olsen
January 1, 2015
This critical incident describes Greenpeace’s social media and direct-action campaign targeting Lego for its business relationship with Shell Oil. Greenpeace was opposed to Shell’s plan to drill in the Arctic and was concerned that Shell used...
Student Price:
$4.00 (€3.64)
George Whaley, Jessica Brown
January 1, 2015
MannKind Corporation is a small biotechnology firm faced with a critical decision to find a partner to market its first product. The Food and Drug Administration (FDA) approved the firm’s inhalable dry powder insulin (Afrezza) in June 2014 that...
Student Price:
$4.00 (€3.64)
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