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Showing 1 - 2 of 2
George Whaley, San José State University, Stephen McGuire, California State University-LA
May 1, 2018
The CEO of 23andMe started the firm in 2006 to sell saliva test kits with ancestry and health related genetic reports direct to customers (DTC). Disgruntled customers, clinicians, and government officials became concerned about the accuracy of...
Student Price:
$4.00 (€3.46)
Alva Wright Butcher, Paula A. Wilson
May 1, 2014
This descriptive case was designed for use in an undergraduate course in social entrepreneurship, corporate social responsibility, or business ethics. It summarizes the founding of Theo Chocolate, the first organic, Fair Trade certified, bean-...
Student Price:
$4.00 (€3.64)