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Showing 1 - 2 of 2
Karen A. Berger, Laura J. Blake
November 1, 2016
By 2011 analysts and journalists were buzzing about why Starbucks had been so timid with its entry into India. After all, Starbucks had over 17,000 stores worldwide in 55 countries. As the creator of the “café market” also called the “retail...
Student Price:
$4.00 (€3.64)
Kathia T. Martinez Acuna, Bradley W. Brooks, Steven M. Cox
May 1, 2015
Hyundai Motor Company along with Innocean Worldwide, a marketing and Communications Company, released a video advertisement with the intention of promoting the Tucson iX35 and the automobile’s 100% water emissions. The video depicted a man...
Student Price:
$4.00 (€3.64)