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Author Jennifer Hancock has created resources to help educators use the book in their courses.
The 3 big ideas presented in the book are:
- Ethical Philosophy Matters in Business Because Humans Matter to Businesses ...
Influencer Marketing can take on many different forms from sponsored posts, hosting giving aways, or appearing at brand events. What influencer marketing looks like depends on the ask and on the client. Today, we are joined by Assistant...
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns,...
This module includes: 1.) curriculum related to CLC’s model for difficult conversations including the CONFRONT acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model...
This module includes: 1.) curriculum related to CLC’s model for difficult conversations including the CONFRONT acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model...
Digital Download/ e-book In contrast to the practice of mindful management, the traditional goal of many business learners – and teachers – is to learn (and teach) work-based tactics, tools, and techniques. While tactics and technology are a...
Digital Download/ e-book In contrast to the practice of mindful management, the traditional goal of many business learners – and teachers – is to learn (and teach) work-based tactics, tools, and techniques. While tactics and technology are a...
Digital Download/ e-book In contrast to the practice of mindful management, the traditional goal of many business learners – and teachers – is to learn (and teach) work-based tactics, tools, and techniques. While tactics and technology are a...
Digital Download/ e-book In contrast to the practice of mindful management, the traditional goal of many business learners – and teachers – is to learn (and teach) work-based tactics, tools, and techniques. While tactics and technology are a...
Digital Download/ e-book In contrast to the practice of mindful management, the traditional goal of many business learners – and teachers – is to learn (and teach) work-based tactics, tools, and techniques. While tactics and technology are a...