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Showing 31 - 32 of 32
Craig Davis (Ohio University) James Kahler (Ohio University) Patrick Moran (Ohio University) Xiyuan Liu (Ohio University)
June 1, 2013
This descriptive case requires students to analyze Rolex Group’s decision to endorse Tiger Woods following his scandal in November, 2009. Students who read this case will build confidence in their strategic ability to assess sponsorship...
Student Price:
$4.00 (€3.46)
Dr. Bradley W. Brooks, Queens University of Charlotte, Dr. Steven M. Cox, Queens University of Charlotte, Dr. Zachary M. White, Queens University of Charlotte
March 16, 2012
Spirit Airlines, known for its low airfare and its controversial promotions, ran a June 2010 web promotion that instructed viewers to “Check Out the Oil on Our Beaches.” The promotion ran only a few months after an underwater oil well operated...
Student Price:
$4.00 (€3.46)
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