Represent: Introducing Celebrity Influencers to the CustomInk Model

Represent: Introducing Celebrity Influencers to the CustomInk Model

CustomInk Real Time Cases
September 01, 2017
SKU: RTC-312

Region of the world: North America
Topic: Mergers & Acquisitions, Market Development
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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CustomInk CEO Marc Katz is happy to have announced the recent acquisition of Represent (www.represent.com), a celebrity social commerce platform. Now the custom-print product marketer faces the tall task of realizing synergies and successfully integrating resources, processes, and values without losing what makes them great. Represent has proven its celebrity backers have an impressive ability to engage fans and sell t-shirts, hats, you name it. In Marc’s words, “Selling custom apparel with Represent strengthens fan communities, builds personal brands, raises awareness for important causes and generates strong revenues.” The real question is, what’s next for CustomInk and Represent?

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