Pivot to a Premium Brand

Pivot to a Premium Brand

SHARKK Real Time Cases
September 01, 2017
SKU: RTC-242

Region of the world: North America
Keywords: Real Time Case
Price: $11.00 | €0.00
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SHARKK wants to break away from their current model of selling value based electronics and morph the company into a high-end electronics retailer. Their current line of products is selling very well and has provided them with enough excess capital to expand their product development model to include premium goods. Is this a good idea to pursue? Will their current product line hinder their progress in creating a premium brand identity?