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Abstract
Abstract

McDonald’s Corporation Social Media: McDonald’s Is Lovin’ It

Idzik, K., Shaban, O., Pletcher, L., and O’Rourke, J. S. (Editor)
February 12, 2018
SKU:
BUS-004092
Region: 
North America
Topic: 
Strategy & General Management
Student Price: 
$4.00
McDonald’s is preparing for a nationwide launch of oatmeal and simultaneously ramping up its use of social media to promote the product. The company continues to face criticism for contributing to America’s obesity problem. How can McDonald’s position itself, through social media and healthy products, to counteract this belief? 9 pp. Case #10-09. (2010)