Primary File Info
Kaplan University: The Business of Education
Groppa, K, Turley, C., and O’Rourke, J.S. (Editor)
February 12, 2018
Strategy & General Management, Ethics & Social Justice
for-profit, reputational crisis, reputation management, company communication, defending
Kaplan University, a Washington Post Company subsidiary, is a network of for-profit colleges that faced scrutiny for educational rigor and admissions practices. The school educates an underserved demographic but was challenged with media attacks and whistle blower lawsuits. The Washington Post was accused of compromising its ethics in defending Kaplan University. As Kaplan’s reputational crisis continues to slowly unfold, how should the company communicate, and how can it prepare for future challenges?