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Johnson & Johnson Baby Powder Case (A)
Johnson & Johnson Baby Powder Case (B)

Johnson & Johnson: A Crisis Over Baby Powder

Mastrocinque, N.; Beyer, C.; Gunasekara, N.; and O’Rourke, J. S. (editor)
December 31, 2019
SKU:
BUS-006326
Region: 
North America
Topic: 
Ethics & Social Justice, Strategy & General Management
Length: 
17 pages
Keywords: 
Product Safety, crisis, Company Mission, negative press, corporate communication
Student Price: 
$4.00 (€3.6)
Average rating: 
0
On July 12, 2018, a jury in St. Louis, Missouri, awarded $4.6 billion in damages to plaintiffs in a lawsuit against Johnson & Johnson over claims its baby powder caused ovarian cancer. This case examines three major lawsuits, Johnson & Johnson’s liability, and the company’s strategy for the future. 17 pp. Case #19-16 (2019)