Johnson & Johnson: A Crisis Over Baby Powder
On July 12, 2018, a jury in St. Louis, Missouri, awarded $4.6 billion in damages to plaintiffs in a lawsuit against Johnson & Johnson over claims its baby powder caused ovarian cancer. This case examines three major lawsuits, Johnson & Johnson’s liability, and the company’s strategy for the future. 17 pp. Case #19-16 (2019)
- To highlight how a company’s product may unintentionally harm the consumers it intends to benefit.
- To provide an illustration of the importance of transparency in corporate communications and product marketing.
- To provide an example of how a large and complex organization may adjust its approach to issues management and problem-solving over time.
- To encourage discussion about the importance of considering business and legal alternatives.