Primary File Info
The Boeing Company: Take Off Delays for the 787 Dreamliner
Adair, Justin F., Tipton, Rory M., Marshall, John P., O’Rourke, J. S. (Editor)
February 15, 2018
Strategy & General Management
Global Business, healthy communications, modern innovation, production delays, corporate communication
This case will examine the complex challenges of a firm in the world of global business which must maintain healthy communications with customers, investors, and suppliers. The Boeing 787 Dreamliner is by most accounts a success story of modern innovation, yet its production delays present a unique challenge for a corporate communication officer.