Nada Elnahla

She earned her PhD in Management/Marketing from Carleton University (2021), her PhD in Comparative Literature from Cairo University (2012), and an MA in Comparative Literature from Alexandria University (2008), where she also obtained her BA in English Literature. Nada’s research explores the impact of traditional and smart surveillance in the retail sector on customers and marketing, and its ethical implications; the impact of the COVID-19 pandemic on retailing; disposal; narratology; consumer behaviour; and marketing history.