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Showing 1 - 2 of 2
Djogo, N.; Morrison, M.; O’Rourke, J. S. (editor)
March 17, 2021
Fast Fashion companies, including H&M, have grown considerably since the 1990s by satisfying consumers’ insatiable appetite for the latest fashionable trends at low prices. H&M’s newest CEO, however, must rethink the company’s business...
Student Price:
$4.00 (€3.46)
Yifu Lu, Craig Davis
May 1, 2014
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market. The Absolut Vodka brand had gained fame throughout the world in the artist, fashion and music community for its creativity...
Student Price:
$4.00 (€3.64)