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Showing 1 - 10 of 10
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns, but...
September 19, 2018
En 1997 el dueño de la finca denominada Guaduales decidió venderla a una institución del Estado colombiano y esta, a su vez, la otorgó en 1998, con facilidades, a 26 familias para su sustento a partir del cultivo de caña de azúcar y la producción...
October 30, 2019
El caso de la industria azucarera mexicana se remonta a inicios de la década de los 90, cuando la firma del Tratado de Libre Comercio de América del Norte (TLCAN). En ese periodo, posterior a la promulgación de los decretos cañeros, la industria...
September 12, 2019
The purpose of this article is to provide professors and students in Jesuit business schools with the information necessary to justify and use ten principles that continue the distincively Jesuit approach to business and economics. Jesuits are not...
The Capstone Guidebook is offered as a potential resource to graduate school college faculty and students as a coherent framework to stimulate student success. The Guidebook offers potential frameworks for capstone projects; concept research, case...
May 7, 2019
La profesora Mercedes Torres explica en esta píldora formativa de la asignatura "STATISTICS I" qué es una variable y qué tipos de variables podemos analizar.
November 1, 2016
By 2011 analysts and journalists were buzzing about why Starbucks had been so timid with its entry into India. After all, Starbucks had over 17,000 stores worldwide in 55 countries. As the creator of the “café market” also called the “retail coffee...
January 1, 2016
In 2015, Ohio’s Governor Kasich proposed a budget that would reduce the state’s income tax for both businesses and individual taxpayers. To offset this reduction in income tax collections, Governor Kasich proposed broadening and raising other taxes...
May 1, 2015
Lieutenant General (LTG) Bob Johnson and the Central Texas University Task Force (CTUTF) were at a crossroads in their sixteen year long struggle to gain approval for a new public university in the Central Texas area. The Task Force had been formed...
May 1, 2015
In this decision case, students are asked to weigh the options before George Papandreou, newly elected president of Greece. Dealing with a faltering economy and a growing national deficit, Papandreou was confronted in April 2010 with news that the...