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This is one of several resources from a larger set of instructional materials from IAJBS. This particular section offers videos related to international business for curriculum integration and student research. This pedagogy prioritizes...
An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States. Four months after its launch in China, the ad suddenly went viral around the...
Abstract
Mars Inc., the parent company that owned and marketed Snickers chocolate candy launched an advertising campaign featuring the celebrity Mr. T. The campaign slogan, “Get Some Nuts,” was created by Abbot Mead...
“We cannot get new banks to join the LIBOR panel. This is unfortunate from my perspective. But you can understand the situation of a bank chief executive who has to explain to shareholders why the bank should join a LIBOR panel, given the past...