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Includes Teaching Notes
SeatGeek is a rapidly growing company in a dynamic, complex, and controversial industry. Against this backdrop, this critical incident invites students to consider one practice that presents its own unique set of problems: speculative ticket...
Luxury performance vehicle brand, BMW, had implemented a new subscription-based policy for customers to access certain features on their vehicles such as high beam assist, heated seats, and heated steering wheel. BMW’s brand appeared at risk as...
This critical incident describes an ethical dilemma faced by AT&T sales representatives. In 2016, AT&T had launched DirecTV Now as their live TV and on demand streaming service. The launch was hailed as a key part of AT&T’s pivot to...
This video is a condensed version of a live presentation on diversity, equity, and inclusion given by Mona Ameli, CEO and Managing Partner of Ameli Global Partnerships. It captures the impact of true DEI on KPIs, culture, and brand.
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A business partnership between pop star Rihanna and TechStyle to sell Savage X Fenty (or X Fenty) branded lingerie seemed like an ideal business start-up and sales started strong. Rihanna provided the company star power and the products were...
This critical incident describes an ethical dilemma faced by a co-owner of a craft brewery. Since the public debut of his beers, Chris Fast of Route 2 Brews continued to receive criticism of his beer names and labels. Psychotic Blonde, Horny...
On September 10, 2017, as Hurricane Irma moved toward Florida, one Tesla owner with a 60wKh battery capacity phoned in to ask if Tesla would grant him the battery power equal to a 75wKh model. This owner knew that while the Tesla model he...
In an environment where published public opinion can make or break a company, both individuals and organizations should be aware of what content is permissible in an online review, and what crosses the line into defamation. Also important is...
Abstract
Mars Inc., the parent company that owned and marketed Snickers chocolate candy launched an advertising campaign featuring the celebrity Mr. T. The campaign slogan, “Get Some Nuts,” was created by Abbot Mead...
At least 5,300 Wells Fargo Bank employees had created over 1.5 million deposit accounts and over 500,000 credit card accounts for Wells Fargo customers without the customers’ permission – many of which resulted in Wells Fargo charging customers...