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Peloton’s marketing team was excited to receive publicity from a highly anticipated new television series. The Sex and the City series had previously enjoyed a huge following before its cancelation after six seasons in 2004. In December 2021,...
For Chip Bergh, CEO of Levi Strauss & Company, the fact that Levi’s own e-commerce sites accounted for only 4% of the company’s net revenues in 2018 was unacceptable (Levi Strauss & Co, 2019). Levi’s overall direct-to-consumer (DTC)...
Leading sports apparel and shoe brands pay large sums of money to sponsor collegiate athletic teams in hopes of gaining significant exposure. Nike’s exposure from one of the year’s highest profile college basketball games turned into a high-...