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Peloton’s marketing team was excited to receive publicity from a highly anticipated new television series. The Sex and the City series had previously enjoyed a huge following before its cancelation after six seasons in 2004. In December 2021,...
It was late 2020, and after seven years of constant toil, Pixologie’s financial performance just wasn’t working out the way Mollie Bartelt had hoped. What was she doing wrong? Mollie was confident there was demand for her market offer—photo...
Leading sports apparel and shoe brands pay large sums of money to sponsor collegiate athletic teams in hopes of gaining significant exposure. Nike’s exposure from one of the year’s highest profile college basketball games turned into a high-...
In 1991, Apple mad a tax deal with the Irish government to pay very low tax rates, on the condition that the California-based company carry out its European operations in Ireland. This tax ruling is what the European Union has described as “...