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As discussions on LGBTQIA+ inclusivity persist, the public debate continues about whether publicly traded organizations should voice their opinions through public advocacy. This case study spotlights Target Corporation and its twelfth annual...
This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging. (Mia’s iconic image had appeared on Land O’Lakes packaging for...
This decision-based case discusses what strategic direction Aflac should take as it emerges from the worst of the global pandemic. While Aflac remained a highly successful, innovative company, it faced challenges such as clarifying consumer...
This case describes a dilemma faced by the National Hot Rod Association (NHRA) and its president, Glen Cromwell. On August 12, 2020, The Coca-Cola Company accused the National Hot Rod Association (NHRA) of a material breach of the sponsorship...
This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009. It rode the wave of the “craft beer revolution,” earning 27 Great American Beer...
Ryan had just moved from Southern California to Kansas and was settling in for his first real winter. The Southern California lifestyle rarely required significant adaptations to changes in weather throughout the year, so Ryan was surprised to...
In October 2019, Houston Rockets General Manager tweeted in support of the Hong Kong Protests. The tweet was met with outrage by the Chinese government and many Chinese fans. After calling the tweet “regrettable” the NBA then found itself under...
Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment. Earl’s business success depended exclusively on traditional advertising methods and building strong...
This critical incident describes a marketing decision faced by Elon Musk of Tesla. With the growing demand for Tesla electric powered automobiles, the company continued to rely its direct marketing channel. Musk had previously acknowledged that...
On August 29, 2018 Eric Bauman, Chairman of the Democratic Party of California sent out a midnight tweet exposing In-N-Out Burger’s donation of $25,000 to the Republican party and called for a nationwide boycott. How In-N-Out responds to the...