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O.C. Ferrell, Ph.D. - Auburn University, Linda Ferrell, Ph.D. - Auburn University
July 1, 2017
Video - The Cocoa Exchange: A Case Study on Market Expansion and Sustainability
Written Case - The Cocoa Exchange: A Sweet Spot in the Supply Chain
In May of 2017, Mars, Incorporated, the world’s largest chocolate company,...
Student Price:
Free
Gerard Costa, Mar Vila
January 1, 2014
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the need for executives to manage its implementation....
Student Price:
Free