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Showing 1 - 2 of 2
Submitted by Alain Decrop
Video
August 5, 2019
Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty...
Price:
Free
CC BY-NC-ND
O.C. Ferrell, Ph.D. - Auburn University, Linda Ferrell, Ph.D. - Auburn University
July 1, 2017
Video - The Cocoa Exchange: A Case Study on Market Expansion and Sustainability
Written Case - The Cocoa Exchange: A Sweet Spot in the Supply Chain
In May of 2017, Mars, Incorporated, the world’s largest chocolate company,...
Student Price:
Free