AT & T Inc.: A Proposed Merger with T-Mobile

Authors
Hunt, T, Liu, B., Wang, Y., and O'Rourke, J.S. (Editor)
Region
North America
Topic
Strategy & General Management
Length
14 pages
Keywords
merger
competititon
telecommunications industry
management
stakeholders
deal
Copyright Holder
Notre Dame
Student Price
$4.00
Target Audience
Graduate Students
Undergraduate Students

In an effort to gain market share and technological resources, AT&T and T-Mobile USA agreed to a merger that would create the largest mobile carrier in the country. Concerned about preserving competition in the wireless telecommunications industry, the U.S. Department of Justice has filed a lawsuit to block the transaction. AT&T’s management must now decide how to convince stakeholders that the benefits of a deal far outweigh the risks. Without this merger, AT&T would need to find an alternative way to remain competitive.

Learning Outcomes
  1. To examine how the dramatic growth of a company can conflict with public interests.
  2. To point out the delicate balance between conducting business for the benefit, versus to the detriment, of consumers.
  3. To illustrate the role of the government in regulating businesses.
  4. To provide an example of the conflict that arises when a corporation’s self-perception differs from its external reputation