Motorola, Inc: Smartphones and the Android OS

Authors
Anderson, S., Gilardi, J., Sennett, M., Westerhaus, J., and O'Rourke J. S. (Editor)
Region
North America
Topic
Strategy & General Management
Length
12 pages
Keywords
smartphones
Andriod
market
Product
Progress
Copyright Holder
Notre Dame
Student Price
$4.00
Target Audience
Graduate Students
Undergraduate Students

Motorola, the producer of some of the most popular phones on the market, has recently fallen in the public estimation. With their last success hailing back to 2004, the company hinges on its newest product, the Android smartphone. With the right outlook and communication, could it be the company's savior? 

Learning Outcomes
  1. To highlight the power and influence of emerging communication platforms;
  2. To illustrate how such platforms give individual customers a very powerful voice;
  3. To encourage analysis of how emerging communication platforms can be utilized to damage or enhance corporate reputation (from both corporate and consumer perspectives);
  4. To provide an example of a company forced to respond to the changing environment of consumer feedback.