Author: Stephanie Sullivan
Journal
Topic
Ethics & Social Justice
Marketing & Sales
Keywords
Business Case Journal
business cases
Target Audience
Faculty/Researchers
Faculty Description

This is the full preview of the Business Case Journal Summer 2026 issue. Individual articles can be found by searching the article title.

License
Attribution, Non-Commercial, No Derivative Works CC BY-NC-ND

This is the full preview of the Business Case Journal Summer 2026 issue. Individual articles can be found by searching the article title.

From the Editors: An Introduction to the 2026 Issue

  • Cara O. Peters, Winthrop University
  • Karen M. Foust, Tulane University
  • Bradley W. Brooks, Queens University of Charlotte
  • Britt M. Shirley, University of Tampa

An Exploratory Examination of Citations for SCR Case Studies: Where Are We Now and What Can We Do Better

  • Cara O. Peters, Winthrop University
  • Joyce A. Young, Indiana State University
  • Andrew Borchers, Lipscomb University

Evidence of the Social Impact Themes of Gender Equality and

  • Reduced Inequity in Case Study Research
  • Ann Hackert, Idaho State University
  • Cara O. Peters, Winthrop University

From Bubbly Creek to Pristine Waters: The Spectacular Story of Chicago River Restoration

  • Michael Stellern, Rockhurst University
  • Christine Ladwig, Southeast Missouri State University

From Ozempic to Wegovy: Building Brand Equity through Effective Brand Positioning in Multiple Markets

  • Zachary M. White, Furman University
  • Bradley W. Brooks, Queens University of Charlotte
  • Steven M. Cox, Queens University of Charlotte