DSEF-UNCG Gen Z Entrepreneurship and Marketing Module
This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus. It is open to all students across campus.The course is helpful for anyone looking to start a business. Students learn how to establish a new business from idea to inception through the finalized business model. Students may have the opportunity to establish a viable business on campus.
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Recognize student’s personal interests and applicability to the areas of entrepreneurship (business, social and corporate).
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Develop skill sets in the areas of opportunity recognition, research, and team dynamics.
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Comprehend the steps in and processes of planning, decision-making and strategy development.
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Illustrate student’s understanding of market analysis, operational and financial management.
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Construct a full business model.
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Demonstrate student’s presentation and sales skills.
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Defend student’s business model.
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Understand the key and critical elements of starting a business enterprise.
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Evaluate opportunities in starting a direct selling business.