Distinctive Imperatives for Mission Driven Teaching in Catholic Business Schools: The Case of Marketing Classes

We contend that there are distinct and socially beneficial perspectives, rooted in the Catholic Intellectual Tradition (CIT) and Catholic Social Teaching (CST), which can help nurture future managers to be more attuned to the societal and ethical impacts resulting from their marketing decisions. In this paper, we briefly review several of these themes and illustrate how such messages can be integrated into the marketing instruction that takes place inside of business schools at Catholic universities. This approach is also connected to the recent conversations about reimagining Jesuit universities for the 21st Century.