Integrating Virtue into the Jesuit Business School Curriculum

Few challenges are as formidable as trying to reconcile ethically responsible behavior with the bottom line. Is there a relationship between ethical business practices and business performance? Business leaders and shareholders are interested in measurable results that lead to greater profitability, while other interested parties within and outside the organization are more interested in behavior expected of a responsible citizenry. Although there is a growing body of research connecting ethically responsible behavior with improved employee morale and efficiency, there are still few direct ways of comparing what some have called “doing good” with “doing well.”1