Target Corporation: Reputational Damage from a Massive Data Breach

Authors
Pribil, K., Lassarat, J., Felicetti, A., O'Rourke, J. S. (Editor)
Region
North America
Topic
Strategy & General Management
Marketing & Sales
Length
8 pages
Keywords
Brand Management
crisis management
reputation management
retail
Technology
Copyright Holder
Notre Dame
Student Price
$4.00
Target Audience
Graduate Students
Undergraduate Students

On December 18, 2013, a specialty blog site released an article alleging that Target had fallen victim to a serious data breach, exposing forty million customers’ credit card information. This case explores the circumstances leading up to the breach and how Target will manage its reputation in the aftermath.