Heritage Health Resources

Authors
Scott Shindledecker, Dawn Grissom, Elizabeth H. Jones
Region
North America
Topic
Strategy & General Management
Length
4 pages
Keywords
small business
woman-owned business
social entrepreneur
Project management
technology competency
Copyright Holder
Journal of Critical Incidents
Student Price
$4.00
Target Audience
Graduate Students
Undergraduate Students

Ann Igbo’s small business, Heritage Health Resources, was strapped for cash. Client insurance payments dribbled in and cash flow had become a problem. It looked as if billing automation might offer a solution, but software was expensive. Ann had no experience with running projects, yet she had to determine if the costs and risks would be worth the potential benefit. In this decision critical incident, a small business owner must determine whether or not the expense of automation would be worth the risks and the cost.

Learning Outcomes
  1. Recognize the importance of the project selection process.
  2. Describe the steps a firm should take to select the right project(s) before embarking on actual work.
  3. Evaluate alternatives to selecting this particular project while considering the costs and tradeoffs involved.