Apple, Inc.: AirTags and Unwarranted Surveillance

Authors
Alvarado, E, Mpondi, M, Seida, M, James S. O'Rourke
Region
North America
Topic
Ethics & Social Justice
Strategy & General Management
Length
12 pages
Keywords
Apple
AirTags
Tracking
stalking
foreseeability
Copyright Holder
Eugene D. Fanning Center for Business Communication
Student Price
$4.00
Target Audience
Faculty/Researchers
Graduate Students
Undergraduate Students

With the 2021 commercialization of Apple’s AirTags, stalking has never been easier. Victims have found AirTags on their vehicles, clothing, and accessories, tracking their location. Apple is forced to reconcile its innovative and growth strategy with public outcry of stalking victims and legal implications over unwanted surveillance and reasonable foreseeability.